ARTICLE
NORTH ADAMS, MA, ISSUED June 25, 2025 – MountainOne has earned two Bronze Telly Awards for its creative video campaign promoting the debut of its original children's book, "How to Climb a Mountain", featuring Mo MountainOne the Spokesgoat. The award-winning video, originally premiered at MountainOne's 175th Annual Meeting, served as the launchpad for the company’s Storybook Program. Energetic and entertaining, the 1-minute video introduces the themes of the first book in a way that resonates with families and young readers. It was recognized in two Telly Award categories: “General Sizzler & Promo Reel” and “Mascot Video.” The Telly Awards honor excellence in video and television across all screens. This year's competition drew more than 13,000 entries from across all 50 states and six continents, with winners selected by a panel of industry leaders from major media platforms, networks, and production companies. "Our Storybook Program was designed to create meaningful, lighthearted connections with families in our community," said Jill Amato, Senior Vice President, Marketing & Community Banking Officer at MountainOne. "To have this video recognized at the national level is a proud moment for our entire team, which extends to our creative partner, HATCH the Agency. It’s a celebration of the fun and creativity that Mo and the Storybook Program brings to our brand." These two Telly Awards add to a growing list of recent honors for MountainOne's creative work. Other accolades this year include a Silver Bell Ringer Award from the PR Club, three gold NEFIE Awards from the New England Financial Marketing Association (NEFMA), and four Service Industry Advertising Awards (SIAA), all tied to campaigns centered around Mo the Spokesgoat and MountainOne's commitment to engaging with the community in unique and meaningful ways. About MountainOne Headquartered in North Adams, MA, MountainOne is the mutual holding company of MountainOne Bank and offers a full range of financial services through MountainOne Bank, MountainOne Insurance, and MountainOne Investments. MountainOne Bank (mountainone.com), founded in 1848 and headquartered at 93 Main Street in North Adams, offers deposit and lending products and services for individuals and businesses. Full-service offices are located in the Berkshires (North Adams, Pittsfield, Williamstown) and Boston’s South Shore (Rockland, Quincy, Scituate). Member FDIC, Member DIF, Equal Housing Lender. MountainOne Insurance (mountainone.com/insurance), a subsidiary of MountainOne Bank, offers a wide range of insurance solutions, including personal and business property and casualty insurance, surety bonding, employee benefits, and life and Medicare coverage. Offices are located in the Berkshires (North Adams, Pittsfield, Stockbridge, Williamstown) and the Pioneer Valley (Longmeadow, West Springfield, Wilbraham). MountainOne Investments (mountainone.com/investments), a division of MountainOne Bank, and its financial advisors offer securities and advisory services through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services are offered through CES Insurance Agency or MountainOne Investments. MountainOne Bank is not a registered broker-dealer or Registered Investment Adviser. MountainOne Bank and MountainOne Insurance are not affiliated with Commonwealth. MountainOne Investments’ main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025 Insurance and Investments are not insured by the FDIC and are not deposits or obligations of, or guaranteed by, any depository institution. Funds are subject to investment risks, including possible loss of principal investment.
NORTH ADAMS, MA, ISSUED June 25, 2025 – MountainOne has earned two Bronze Telly Awards for its creative video campaign promoting the debut of its original children's book, "How to Climb a Mountain", featuring Mo MountainOne the Spokesgoat.
The award-winning video, originally premiered at MountainOne's 175th Annual Meeting, served as the launchpad for the company’s Storybook Program. Energetic and entertaining, the 1-minute video introduces the themes of the first book in a way that resonates with families and young readers. It was recognized in two Telly Award categories: “General Sizzler & Promo Reel” and “Mascot Video.”
The Telly Awards honor excellence in video and television across all screens. This year's competition drew more than 13,000 entries from across all 50 states and six continents, with winners selected by a panel of industry leaders from major media platforms, networks, and production companies.
"Our Storybook Program was designed to create meaningful, lighthearted connections with families in our community," said Jill Amato, Senior Vice President, Marketing & Community Banking Officer at MountainOne. "To have this video recognized at the national level is a proud moment for our entire team, which extends to our creative partner, HATCH the Agency. It’s a celebration of the fun and creativity that Mo and the Storybook Program brings to our brand."
These two Telly Awards add to a growing list of recent honors for MountainOne's creative work. Other accolades this year include a Silver Bell Ringer Award from the PR Club, three gold NEFIE Awards from the New England Financial Marketing Association (NEFMA), and four Service Industry Advertising Awards (SIAA), all tied to campaigns centered around Mo the Spokesgoat and MountainOne's commitment to engaging with the community in unique and meaningful ways.
About MountainOne Headquartered in North Adams, MA, MountainOne is the mutual holding company of MountainOne Bank and offers a full range of financial services through MountainOne Bank, MountainOne Insurance, and MountainOne Investments.
MountainOne Bank (mountainone.com), founded in 1848 and headquartered at 93 Main Street in North Adams, offers deposit and lending products and services for individuals and businesses. Full-service offices are located in the Berkshires (North Adams, Pittsfield, Williamstown) and Boston’s South Shore (Rockland, Quincy, Scituate). Member FDIC, Member DIF, Equal Housing Lender.
MountainOne Insurance (mountainone.com/insurance), a subsidiary of MountainOne Bank, offers a wide range of insurance solutions, including personal and business property and casualty insurance, surety bonding, employee benefits, and life and Medicare coverage. Offices are located in the Berkshires (North Adams, Pittsfield, Stockbridge, Williamstown) and the Pioneer Valley (Longmeadow, West Springfield, Wilbraham).
MountainOne Investments (mountainone.com/investments), a division of MountainOne Bank, and its financial advisors offer securities and advisory services through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services are offered through CES Insurance Agency or MountainOne Investments. MountainOne Bank is not a registered broker-dealer or Registered Investment Adviser. MountainOne Bank and MountainOne Insurance are not affiliated with Commonwealth. MountainOne Investments’ main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
Insurance and Investments are not insured by the FDIC and are not deposits or obligations of, or guaranteed by, any depository institution. Funds are subject to investment risks, including possible loss of principal investment.